Ealing was founded in 2017 by Du Ping, the former general manager of marketing department of Redbaby, the head of Tmall’s maternal and child category, and the head of Juhuasuan’s maternal and child industry. Focusing on the integration of supply chains of China’s maternal and child industry to go overseas, Ealing has been adhering to its original intention and continuously upgrading products and services in the past four years, and has completed in-depth interpretation of consumer groups in the international maternal and child market. Through high-quality product design and refined operation management, the business sector has been rapidly expanded, and the sales volume has maintained a continuous growth rate of more than 300% year-on-year. In 2020, GMV exceeded 300 million yuan. The business covers the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, India, the Middle East and other countries. And Ealing has achieved upstream product design and development, self-built factories, mid-end sales independent operation, downstream self-built warehousing logistics link integration and automatic control system. Ealing currently has 4 domestic branches and subsidiaries in the United States, Germany, and India, and plans to apply for listing in 2024.